Philip DiPatrizio

Sole developer and owner of rakenapp.com and its customer learning center, a custom Laravel and Statamic application. Over 1,100 commits across three years, embedded in the marketing team, with 76 tickets completed in 2024 alone.

• Built the component based page builder behind every page on the site, a library of about 30 reusable blocks and the blueprints, fieldsets, collections, and taxonomies behind them, letting the marketing team compose complex landing pages without writing code.
• Designed and developed a library of interactive components, including Payroll Savings, Asphalt, and Rebar calculators, animated stat counters, configurable sliders, and a "choose your own adventure" multi step lead form.
• Developed custom Laravel controllers and services, including a cached integration with Raken's product API with typed error handling, an application health check endpoint, and server side PDF generation.
• Engineered the full suite of lead generation forms with multi step flows, conditional logic, client validation, UTM passing, and returning visitor autofill, and owned the site's third party integrations, migrating demo booking from Chili Piper to LeanData BookIt and maintaining Intercom, Reddit Pixel, and SalesIntel.
• Raised mobile PageSpeed performance scores from about 20 to about 90 through Core Web Vitals and LCP work, dynamic component loading, and lazy loading third party scripts until user interaction.
• Ran a conversion optimization program with VWO, cutting fields from gated content forms to significantly lift completions and rolling the adventure form out to nearly every landing page after it beat the control.
• Architected the full GA4 and Google Tag Manager setup, custom events with rich lead parameters, conversion points, and first touch attribution passed through to Salesforce.
• Owned technical SEO implementation, JSON-LD video and FAQ schema with a backend editable schema builder for the SEO manager, XML sitemaps, canonical URLs, and 301 redirect management.
• Partnered daily with design, driving a shared style guide that aligned the designer's spacing, type, and color system to the site's established Tailwind configuration, and kept the stack current through Laravel, Statamic, PHP, Vite, and Node upgrades with Jenkins CI deploys.

Paired on CAVA, a NASA funded desktop application that scientists use to process and visualize data from the IMAP mission, ramping on Python and PyQt from zero in a rigorous test driven, paired programming shop.

• Contributed to a paired 8x rendering speedup for a data selection modal by replacing tens of thousands of standard widgets with custom QPainter drawing.
• Redesigned the app's Mapping Tool, including collapsible side panels.
• Practiced test driven development and AI assisted pairing workflows on a production codebase every day.

The deliberate first step in my shift from digital leadership into full time development, doing custom WordPress and WooCommerce engineering for high traffic e-commerce and marketing sites.

• Engineered and launched custom responsive WordPress themes and plugins.
• Developed complex WooCommerce functionality, including regional pricing engines, location based content detection, and advanced product variation options.
• Built a browser geolocation gate with a zip code confirmation step that showed purchasable shed installation only to visitors in eligible regions.
• Kept Core Web Vitals passing site wide and verified rendering across browsers and devices.

One third partner in a small agency. Designed, built, and launched client websites with a mobile first focus, handled server setup and management, and engineered a server migration to OpenLiteSpeed that took a high traffic client's mobile PageSpeed from about 17 to about 80.

Designed, built, and maintained all company websites, linked Google Analytics and Salesforce for full funnel attribution back to offline sales, and led technical SEO and performance strategy through over 500% growth in organic traffic.

Founded the company's first internal web marketing department and generated $600,000 in new annual revenue through the website, landing pages, and email campaigns I designed, built, and optimized.

Directed organic search strategy for over 100 clients, grew and mentored the SEO team, and served as the department's lead technical resource, implementing client site changes in HTML, CSS, JavaScript, and PHP.