Philip DiPatrizio

Sole developer and owner of rakenapp.com, a custom Laravel and Statamic application, with over 1,100 commits across three years.

• Developed custom Laravel controllers and services, including a cached integration with Raken's product API with typed error handling, an application health check endpoint, and server side PDF generation.
• Raised mobile PageSpeed performance scores from about 20 to about 90 through Core Web Vitals and LCP work, dynamic component loading, and lazy loading third party scripts until user interaction.
• Ran a conversion optimization program with VWO, including a "choose your own adventure" lead form that greatly increased conversions and was rolled out to nearly every landing page.
• Architected the full GA4 and Google Tag Manager setup, custom events with rich lead parameters, conversion points, and first touch attribution passed through to Salesforce.

Paired on CAVA, a NASA funded desktop application that scientists use to process and visualize data from the IMAP mission, ramping on Python and PyQt from zero in a rigorous test driven, paired programming shop.

• Contributed to a paired 8x rendering speedup for a data selection modal by replacing tens of thousands of standard widgets with custom QPainter drawing.
• Redesigned the app's Mapping Tool, including collapsible side panels.
• Practiced test driven development and AI assisted pairing workflows on a production codebase every day.

The deliberate first step in my shift from digital leadership into full time development, doing custom WordPress and WooCommerce engineering for high traffic e-commerce and marketing sites.

• Engineered and launched custom responsive WordPress themes and plugins.
• Developed complex WooCommerce functionality, including regional pricing engines, location based content detection, and advanced product variation options.
• Built a browser geolocation gate with a zip code confirmation step that showed purchasable shed installation only to visitors in eligible regions.
• Kept Core Web Vitals passing site wide and verified rendering across browsers and devices.

One third partner in a small agency. Designed, built, and launched client websites with a mobile first focus, handled server setup and management, and engineered a server migration to OpenLiteSpeed that took a high traffic client's mobile PageSpeed from about 17 to about 80.

Designed, built, and maintained all company websites, linked Google Analytics and Salesforce for full funnel attribution back to offline sales, and led technical SEO and performance strategy through over 500% growth in organic traffic.

Founded the company's first internal web marketing department and generated $600,000 in new annual revenue through the website, landing pages, and email campaigns I designed, built, and optimized.

Directed organic search strategy for over 100 clients, grew and mentored the SEO team, and served as the department's lead technical resource, implementing client site changes in HTML, CSS, JavaScript, and PHP.